Founded on September 1990, Toy Kingdom operates under International Toyworld Inc. (ITWI), an affiliate of the SM Group of Companies. ITWI engages in the wholesale and retail of toys and other related merchandise. Its mission is to make sure that kids have an amazing childhood and create lasting memories for families.

As the largest chain of toy store in the Asia-Pacific region, Toy Kingdom lives up to its promise of being an amazing toy store. It carries a wide assortment of toys for babies, kids, tweens and big kids at heart. Toy Kingdom continues to provide toys as tools for learning through price-guaranteed, high quality merchandise. As of count, Toy Kingdom has a total of 26 stand-alone stores inside various SM Supermalls and other major malls, over 100 branches inside The SM Store and SM Markets. Its online stores include toykingdom.ph, Iazada.com.ph and metromart and shopsm.com.

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